With the first half of 2019 behind us, most software and enterprise executives are on the hook to deliver 2H's strategic plans. Nearly every year CxOs are asked to do more, with less budget; and are always under pressure to find creative ways to reduce costs while simultaneously increasing revenue.
According to a recent study by Gartner, even the role of the CIO is changing to be focused on company growth - 58% of CIOs report that “Growth” is their top strategic priority.
It may not seem obvious, but the common denominator across these three key priorities is integration. When you offer a seamless, embedded integration experience from your product to the apps your customers already use, you become more valuable to your current customers, which in turn leads to a stickier product.
Download the guide to learn how (and why) integration can be your organization's secret weapon to crush each of these top priorities.