Designing a SaaS-based API integration strategy is mission critical, whether you’re the product leader for a Digital Enterprise or Startup. Integration into your customer’s ecosystem is the biggest opportunity you have to increase lifetime value of your customers. It’s simple: if you’re well integrated within their stack, they are less likely to churn.
Join Ken Yagen, VP of Platform Product at Box as he explains why Box leveraged the OpenAPI Spec to make their API more open and consumable for their customers and partners. Following Ken's keynote presentation, we will have a panel of experts from SVBA, SVB and Medallia join to share how they have applied a SaaS-based integration strategy at their company.